Mládež a její percepce reklamy

Jan Strnad Provozně ekonomická fakulta ČZU v Praze, Kamýcká 129, 165 21 Praha-Suchdol Faculty of Economics and Management, CULS Prague, Czech Rep. jan.strnadkh@seznam.cz Youth and its perception of advertising Author: Jan Strnad Language: Czech Issue: 1/2016 Page Range: 74-98 No. of Pages: 25 Keywords: Identification; Communication media; Youth; Promotion; Advertising; Advertising tricks; Television; Perception Summary/Abstract:…