DOI: https://dx.doi.org/10.7160/KS.2025-01(24).05 Author: Giustina Selvelli Affiliation: Department of Sociology, Faculty of Arts, University of Ljubljana, Slovenia Email: giustina.selvelli@gmail.com Language: English Issue: 1/2025 (24) Pages: 138–156 (19 pages) Keywords: Armenian Diaspora, Plovdiv, Bulgaria, Script Choice, Armenian Alphabet, Linguistic Landscape, Armenian Graveyard, Collective Memory Abstract This article explores the symbolic power of script choice in shaping diasporic…