Kawaii: Analyzing Cuteness in Japanese Culture and Society DOI: 10.7160/KS.2022.190202 Author: Igor Pruša Affiliation: Vysoká škola Ambis (Katedra ekonomie a managementu), Lindnerova 575/1, 180 00 Praha 8, Czech Republic Email: igorprusa@googlemail.com Language: Czech Issue: 2/2022 (19) Pages: 27–47 (21 pages) Keywords: cuteness, kawaii, Japan, Japanese aesthetics, history of cuteness Abstract The main objective of this…
