Youths’ Perceptions of Advertising Author: Jan Strnad Affiliation: Faculty of Economics and Management, CULS Prague, Czech Republic Email: jan.strnadkh@seznam.cz Language: Czech Issue: 1/2016 Pages: 74–98 (25 pages) Keywords: Identification; Communication media; Youth; Promotion; Advertising; Advertising tricks; Television; Perception Abstract This study explores how youths perceive advertising. The theoretical part of the study summarises the definitions…
