Kawaii: analyzing cuteness in Japanese culture and society DOI: 10.7160/KS.2022.190202 Author: Igor Pruša Address: Vysoká škola Ambis (Katedra ekonomie a managementu), Lindnerova 575/1, 180 00 Praha 8, Czech Rep. E-mail: igorprusa@googlemail.com Language: Czech Issue: 2/2022 (19) Page Range: 27-47 No. of Pages: 21 Keywords: cuteness, kawaii, Japan, Japanese aesthetics, history of cuteness Abstract: The main…
